BaeBlu Organic Aloe-Based LUX Liquid Foundation, Natural Vegan Gluten-Free Made in USA, Latte

Looked darker in jar–exact color I wanted however
I was really excited waiting for this foundation to show up in the mail since I was sick of toxic chemicals in my makeup. Once the package arrived, I immediately opened the package and pumped some of it onto the top of my hand. When I first opened the package I was worried since the foundation in the jar looked a lot darker than than it had looked on Amazon. I applied it to my face after washing it however and blended it in with an oval foundation brush. It is exactly the color that I expected! My boyfriend really enjoys the smell of this foundation too so that is an added bonus! He actually commented saying he couldn’t tell I was even wearing makeup and that it looked like I naturally had flawless skin.I can tell I will enjoy this make up line a lot. I have just recently switched to all organic make up to try and fix my skin issues that convenience store makeup has caused all these years. It is called “convenience” for a reason (and not because it is good for you). I am pregnant and wanted to ensure that I use only safe makeup products since our skin absorbs around 18% of everything you put on it.So far so good with this product. I’ve used it for a few weeks and my skin hardly has any breakouts at all now. I do wish it was a few dollars cheaper however. I bought BaeBlu’s brow tint powder after liking this foundation. It works well also and I look forward to buying more and exploring the various cosmetics this company offers.Pros:-This makeup is light in coverage for those who like the natural beauty and “I didn’t know you had makeup on!” type of look- It smells lightly of sweet vanilla and provides a calming aromatic effect when applied- It is extremely water-based and is good for women with dry skin (after washing your face, I recommend putting on a facial moisturizer and then a primer before applying this for best results)- This is a healthy and safe makeup for optimal all-day makeup wearing. I feel comfortable knowing that if happen to accidentally fall asleep in this makeup, it is not filled with poison and won’t clog my pores.Cons:- This foundation is very liquidy and takes several layers of application to the face to cover normal redness in the face- You WILL NEED a makeup setting spray after you finish applying your full makeup with this foundation. It comes off very easily since it is natural and light.- The price isn’t convenient- It probably won’t last as long since it is very water-based (although I have not had it long enough to know)- When pumping the makeup for application, it is difficult to control how much comes out and I often pump too much without tryingOverall, this is a great foundation. I bought this over another organic makeup brand with the same price since it seemed much more of an authentic company that cares about the customer. And you know what? I asked on BaeBlu’s website which shade to get and the owner and CEO Moriah herself replied and gave me a very kind and lengthy response via email. She even responded adequately to my ‘thank you’ reply. I am quite satisfied with this company so far. Sure it is not the price range women are used to for daily makeup, but it is much better than those expensive “luxury” Sephora brands that fill their products with toxic ingredients. I hope this review helps you to make a decision on whether or not to purchase this foundation. This company makes a lot of other healthy organic cosmetics as well so please don’t be discouraged!

Good coverage/matching skin(need a light neutral shade!)
I normally wear maybelline fit me matte 115. I’m fair/light nuetral usually 1-2 shades darker from the lightest color. Good medium coverage, blends well, lightweight, long wearing, not too matte or dewy, slight scent isn’t strong, good for my sensitive skin- no reactions from it- which is a miracle. I ordered vanilla, cream and latte to test. Vanilla was the recommended color for me but it’s too pale for my face however The correct undertone (nuetral). The latte is more warm but was too dark for me, swatched on my wrist it matched my original 115 foundation though. I bought cream which matched me better than what I was currently using however it has a cool undertone and I need nuetral- even though it is the wrong undertone it still blends well into my skin I can say these shades are pretty versatile. I will continue to use this stuff after trying many expensive brands I’m glad to find one that is truly non toxic or irritating for my excema and acne/redness prone cheeks.