IT Cosmetics Confidence in a Cleanser – Hydrating Face Wash, Serum to Foam, Hyaluronic Acid & Ceramides, Gentle Makeup Remover, Skin Barrier Support, Non-Stripping, Sulfate-Free, For All Skin Types

WHY YOU’LL LOVE IT – Confidence in a Cleanser is a one-step cleansing serum combining foam cleansing power with hydrating serum benefits. Gently removes makeup, oil, SPF, and pollution while supporting the skin barrier. Suitable for all skin types, including sensitive and dry skin.
KIND-TO-SKIN BENEFITS – Ophthalmologist-tested face makeup remover cleanser for all skin types, including sensitive skin. Vegan, sulfate-free, alcohol-free, and hydrating formula that won’t strip or dry skin—even with twice daily use
INGREDIENTS – Featuring the most advanced anti-again benefits due to high concentrations of ceramides to retain moisture and strengthen the skin barrier, plus hyaluronic acid to attract moisture, support elasticity, and plump fine lines and wrinkles for smoother skin
IT REALLY WORKS – Serum-to-foam texture gently cleanses while leaving skin soft, refreshed, and balanced. Removes makeup, oil, SPF, and pollution without stripping or drying. Ideal for a hydrating gentle cleanser experience
YOUR IT ROUTINE: Cleanse and moisturize with Confidence Cleanser + Face Cream, followed by Confidence in an Eye Cream to target fine lines. For makeup, blend your CC+ Cream Foundation with the Heavenly Luxe #7 Brush, add Bye Bye Under Eye Concealer, and finish with Do It All Color Balm Blush + Bronzer and Superhero Mascara.